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About us

Social Education For Rural Development (SERD) is a non-political, not-for-profit, secular organization founded in 1991 under the charismatic leadership of Mr.L.Pandi. It is a registered society under Tamil Nadu Society Registration Act. Mr.Pandi, graduate in physics, has taken the challenge of developing the quality of life for the poor with special emphasis on marginalized communities like the scheduled castes and tribes.  His own personal experience has led to this dedication. SERD is one of the leading Voluntary Organizations in Tamil Nadu working for the development of the rural poor in the fields of awareness generation, community mobilization through self-help approach, economic empowerment, education, health, livelihood means through skill development and vocational training. SERD give priority for the most neglected groups and follows rights based approach in service.


“An equitable and just society free of poverty, violence, discrimination and man made calamities where everyone enjoys equal rights for a peaceful living.”


“Sustainable development of  the  communities to  achieve welfare and well being of all  persons irrespective of their social, cultural, economic, religious and political background, and more specifically downtrodden scheduled caste and scheduled communities by fostering self-help approach.”



  • To eliminate extreme poverty, hunger and malnutrition
  • To combat imbalances in human treatment, violence and discrimination and to build human right culture
  • To remove illiteracy
  • To foster solidarity, peace, secularism and non-violence in domestic, social, and political spheres

Core Values

  • Gender equity
  • Social justice
  • Community participation
  • Democratic approach

Target Community

  • Poor irrespective of caste, creed, race, religion or sex.
  • Women and children from economically and socially backward communities
  • Vallayars (rat eaters), Snake charmers (Kattunayakan tribals), Narikuravars (bird hunters)
  • Beggars
  • Gypsy community (rag pickers)
  • Dalit community